Music festival ‘Independence Rock’ is all set to make a comeback on November 5th and 6th, 2022 at Bayview Lawns (Princess Dock, Mazgaon), Mumbai.
Farhad Wadia, a die-hard rock-and-roll fan, set out with other students, and rock bands to organise what eventually became the first edition of the country’s oldest and largest rock music festival – the Independence Rock, subsequently held at Rang Bhavan.
With some of the most celebrated artists from the rock industry, the resurgence of I-Rock’s uptempo celebration in 2022 aims to be a renewed representation of India’s thriving rock scene, with a promise to regain its cult status as a music festival unlike any other. Through music alone, I-Rock aims to honour India’s rock legacy, and provide the youth a creative platform to express non-conformist ideas, freedom of speech, inclusivity, and equality.
Farhad Wadia, founder, of Independence Rock said, “Intimate storytelling, realistic humane emotion, accomplished musicianship — so much is encapsulated in rock music. With Independence Rock, we celebrated this spectacular genre of music. It’s my great fortune and privilege to revive Independence rock in partnership with my dear friends Jairam, Neale and Jaishankar at Hyperlink and give a new generation of Rock Fans the opportunity to experience the oldest running rock festival in India, also known as the Woodstock of India. HEY HEY MY MY ROCK n ROLL CAN NEVER DIE!”
VG Jairam, Founder, Hyperlink Brand Solutions said, “Rock music reflects a social and cultural change in society and is a force in its own right. As the original generations of rock & roll fans matured, the music became an accepted and deeply interwoven thread in popular culture. With its core vision of multidimensional storytelling, creating cultural movements and connecting consumers with culture, Hyperlink has partnered with Farhad Wadia & Paytm Insider to resurrect and re-introduce this iconic marquee music, cultural and lifestyle movement to today’s millennials.”
Varun Khare, Business Head, Live Entertainment IPs and Partnerships at Paytm Insider said, “The live events industry is currently enjoying the post-covid boom. At such a time, the comeback of something as massive as I-Rock is a masterstroke. Undeniably, people are going to be euphoric and we are thrilled to be part of this historic comeback, more so because it will be unlike any of its previous editions. The resurgence of a platform, rather a movement, that has familiarized some of the most famous rock bands to India does not only mean good news for fans and aspiring artists, but also for the industry.”
